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Tuesday, 15 March 2011 17:16

Educate Buyers

A CraftID can share critical details about your art or craft piece. Using a CraftID to immediately answer shopper's questions is a huge step towards making the sale. Here are examples of how CraftIDs can be used to educate your customers.

Woodworkers sometimes count on the color of the wood in their pieces changing over time. Not many materials exhibit this challenge. This is an obvious reason to identify the materials in your artwork. Equally enlightening is the fact that recipient, buyer and collector frequently appreciate a reminder of the woods and other materials used in your artwork.